Tell your visitors a bit about yourself, your brand, and how it all came to be. You want to make sure that you’re not too general in your body copy.

If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise.

This will make it easier to brand your business and yourself.